1. Brand Overview
Synology’s site feels exactly like what you’d expect from a high‑end network storage brand—clean, technical, restrained. No big splashes of playful color. No quirky typography. It's a utilitarian aesthetic aimed squarely at IT pros, sysadmins, and technically‑confident consumers.
The visual language leans on deep blues, cool greys, and neutral whites—you can tell they want to reassure you: reliable, solid, professional. There’s zero fluff in their component choices. Buttons are straight to the point. Text is legible first, beautiful second.
This is a brand that sells hardware and serious software—NAS devices, surveillance systems, backup solutions. The tone says: we’re the infrastructure you rely on. And the design delivers that trust by avoiding visual distractions.
The entire system revolves around a sharp contrast between a signature blue (#0050bf and #0067e6 appear across CTAs and focus states) and well‑tuned neutrals like #303030 and #545454 for typography and UI chrome.
They don’t force flat design, but shadows are minimal—soft, low‑alpha for pop; almost no elevation differences. The spacings are regular (8px scale with occasional 4px half‑steps), the radii swing between functional 10px corners for inputs/cards and extreme 214px for pill buttons.
It’s an enterprise UI that knows it has to scale—small devices up to massive desktop grids. Breakpoints stretch from 300px up to 2500px; this is rare, and tells me they’ve considered ultra‑wide workstations.
Everything is designed for someone who doesn’t want to look at the UI—they want to find features, configure systems, and get back to work. I like that. It’s honest. It’s pragmatic. It’s not here to “delight” you with candy—it’s here to work.
2. Color System
2.1 Primary Colors
The primary action color is a deep corporate blue: #0050bf (rgb(0,80,191)). It’s high‑saturation but dark enough to feel stable. When a brighter accent is needed—on hover or focus—they jump to #0067e6 or transparent tints like #8dc8ff.
Psychologically: blue in tech is trust, security, reliability. Synology positions themselves against consumer brands like QNAP or Western Digital that sometimes skew warmer—Synology stays cool and conservative. It’s closer to IBM’s palette than Dropbox’s.
These blues are used for CTAs, focus outlines, and link highlights. Not for background fills (except focus shapes). The majority of surfaces stay neutral.
2.2 Complete Palette
| Color Name | Hex | Role | Usage |
|---|---|---|---|
| Primary Blue | #0050bf | Brand / CTA | Main CTAs, primary actions |
| Bright Blue Accent | #0067e6 | Accent | Hover link, focus border |
| White | #ffffff | Surface / Text | Backgrounds, text on dark |
| Dark Neutral | #545454 | Text Secondary | Paragraph, UI labels |
| Darker Neutral | #303030 | Text Primary / Nav | Headers, core text |
| Neutral Mid Grey | #666666 | Text | Less prominent copy |
| Black | #000000 | Text / Borders | Strong text, outlines |
| Medium Grey | #757575 | Text tertiary | Placeholder text |
| Very Dark Neutral | #0a0a0a | Hover BG | Hover/focus backgrounds |
| Translucent Blue Light | #8dc8ff | State Highlight | Hover highlight tint |
| Translucent Blue Mid | #5cb0ff | State Highlight | Hover/focus border |
| Semi‑opaque Blue Dark | #0053ba | Hover | Action hover background |
| Semi‑opaque Blue Alt | #0054bb | Hover | Alternate hover tone |
| Semi‑opaque Blue Slight | #0053b9 | Hover | Alternate hover tone |
| Semi‑opaque Blue Deep | #0059c6 | Hover | Alternate hover tone |
2.3 Color Relationships
Contrast: Primary #0050bf with white achieves high WCAG AA/AAA easily. Neutrals on white are adequate but—dark grey (#545454) on white yields ~7:1 contrast.
Dark mode: Not explicitly implemented, but palette can invert—blues stay as CTAs, neutrals flip to light greys.
2.4 Usage Guide
- Pair
#0050bf(primary) with#fffffffor CTAs—it pops but remains professional. - Never use transparent blues as text—they’re for focus rings or hover overlays.
- Avoid pairing
#666666text on#545454backgrounds—contrast will drop. - Black text (
#000000) is rare—use for emphasis or brand marks.
3. Typography
3.1 Font Families
Almost everything is Inter with fallbacks "Open Sans", Arial, Helvetica, Verdana. Secondary stack for system contexts is -apple-system with system-ui, Segoe UI, Roboto.
No Google Fonts load; they must be serving Inter themselves or via a CDN. No Adobe Fonts.
3.2 Type Scale
| Element | Font | Size | Weight | Line Height |
|---|---|---|---|---|
| Heading-1 | Inter | 52px (3.25rem) | 600 | 1.23 |
| Heading-1 | Inter | 26px (1.63rem) | 600 | 1.54 |
| Heading-1 | Inter | 22px (1.38rem) | 400 | 1.45 |
| Heading-1 | Inter | 22px (1.38rem) | 600 | 1.45 |
| Button | Inter | 18px (1.13rem) | 400 | 1.56 |
| Heading-1 | Inter | 18px (1.13rem) | 400 | 1.56 |
| Button | -apple-system | 16px (1.00rem) | 400 | 1.50 |
| Heading-1 | -apple-system | 16px (1.00rem) | 400 | 1.50 |
| Heading-1 | Inter | 16px (1.00rem) | 400 | 1.50 |
| Heading-1 | Inter | 16px (1.00rem) | 600 | 1.50 |
| Heading-1 | Inter | 15px (0.94rem) | 400 | 1.87 |
| Link | Inter | 15px (0.94rem) | 400 | 1.60 |
| Caption | Inter | 14px (0.88rem) | 400 | 1.57 |
| Link | Inter | 14px (0.88rem) | 400 | 1.57 |
| Button | Inter | 14px (0.88rem) | 500 | 1.57 |
| Button | Inter | 14px (0.88rem) | 400 | 1.57 |
| Link | Inter | 12px (0.75rem) | 400 | 1.50 |
| Caption | Inter | 12px (0.75rem) | 400 | 2.33 |
| Caption | Inter | 12px (0.75rem) | 600 | 1.33 |
3.3 Hierarchy
Biggest jump is from 52px titles down to 26px subheads—clear top level. Body ranges 14–16px, very readable.
Button text mostly 14px/500 weight—slightly heavier for clarity. Captions can drop to 12px but keep line height generous (up to 2.33) to breathe.
4. Spacing & Layout
4.1 Spacing Scale
Base scale is 8px with smaller increments (4px) used sparingly.
Values:
| px | rem | Count |
|---|---|---|
| 4px | 0.25rem | 19 |
| 5px | 0.31rem | 6 |
| 6px | 0.38rem | 46 |
| 8px | 0.50rem | 22 |
| 10px | 0.63rem | 17 |
| 11px | 0.69rem | 2 |
| 12px | 0.75rem | 47 |
| 16px | 1.00rem | 2 |
| 18px | 1.13rem | 4 |
| 20px | 1.25rem | 4 |
| 22px | 1.38rem | 4 |
| 24px | 1.50rem | 2 |
| 26px | 1.63rem | 1 |
| 32px | 2.00rem | 1 |
| 40px | 2.50rem | 2 |
| 50px | 3.13rem | 1 |
| 52px | 3.25rem | 2 |
| 70px | 4.38rem | 4 |
| 80px | 5.00rem | 1 |
| 142px | 8.88rem | 4 |
4.2 Layout
Breakpoints run from tiny (300px) to enormous (2500px). Many micro‑breakpoints at common device widths—480px, 768px, 1024px, etc.—and some odd sizes (1439px, 1921px) probably addressing specific device quirks.
5. Visual Elements
Border Radius
| Value | Count | Elements |
|---|---|---|
| 10px | 25 | div, combobox, s-link, image |
| 15px | 1 | div |
| 24px | 2 | button |
| 32px | 3 | input, region, send question |
| 65px | 1 | div |
| 214px | 7 | pill buttons, “Submit Question” |
| 50% | 12 | tab, avatars |
| 100% | 4 | span, button |
Notable: 214px pill shapes—purely brand style for large soft buttons.
Shadows
Two low‑intensity variants:
rgba(0, 0, 0, 0.2) 0px 0px 30px 0pxrgba(0, 0, 0, 0.05) 0px 4px 30px 5px
Mostly flat; these are rare.
Borders
1px solid most often, used in neutrals: grey (#848484) buttons, black (#000000) strong outlines. Occasional bottom borders (#2e3742), inset 2px frame outlines.
6. Components
6.1 Buttons
Variant 1 (Text option)
- Default: white bg, black text, 8px 32px padding, 24px radius, 1px solid black
- Hover: bg
#107bff, opacity 0.8, text#0078ff
Variant 2 (Accept)
- Default: black bg, white text, 8px 32px padding, radius 24px
- Hover: blue bg
#0078ff, opacity 0.8
Variant 3 (Carousel control)
- Default: transparent white(0.1) bg, white text, 6px padding, 50% radius
- Hover: transparent bg, white border, text
#0067e6 - Focus: outline
#00bbffsolid 3px
Variant 4 (AI Advisor Submit)
- Default:
#dfe1e6bg, grey text (#545454), pill radius 214px - Hover: transparent bg, blue text (#0067e6)
Variant 5 (AI Advisor Question)
- Default: transparent bg, grey text (#757575), pill radius 214px, 1px solid #848484
- Hover: light grey overlay, blue text
- Active: slightly darker overlay
- Focus: outline
rgba(92,176,255,0.7)solid 3px
6.2 Links
Three styles:
- Dark grey (#2e3742) underline–hover removes underline.
- Blue (#0067e6) no underline–hover turns dark grey.
- Grey (#666666) underline–hover removes underline and darkens.
6.3 Forms
Text input: white bg, #2e3742 text, border #e6e6e6 1px solid, 10px radius, focus outline blue (rgba(92,176,255,0.7))
Textarea: transparent, no border, padding right 16px, only focus border becomes #0067e6.
6.4 Cards
No explicit card object extracted—likely 10px rounded corners + low shadow or border.
7. Design Tokens
:root {
/* Colors */
--color-primary-blue: #0050bf;
--color-accent-blue: #0067e6;
--color-white: #ffffff;
--color-grey-dark: #545454;
--color-grey-darker: #303030;
--color-grey-mid: #666666;
--color-black: #000000;
--color-grey-tertiary: #757575;
--color-neutral-very-dark: #0a0a0a;
--color-blue-light-alpha: #8dc8ff;
--color-blue-mid-alpha: #5cb0ff;
--color-blue-dark-alpha1: #0053ba;
--color-blue-dark-alpha2: #0054bb;
--color-blue-dark-alpha3: #0053b9;
--color-blue-dark-alpha4: #0059c6;
/* Typography */
--font-primary: "Inter", "Open Sans", Arial, Helvetica, Verdana;
--font-secondary: -apple-system, system-ui, "Segoe UI", Roboto;
/* Font sizes */
--fs-h1-xl: 3.25rem;
--fs-h1-lg: 1.63rem;
--fs-h1-md: 1.38rem;
--fs-button-lg: 1.13rem;
--fs-button-md: 1rem;
--fs-body-lg: 0.94rem;
--fs-body-md: 0.88rem;
--fs-caption-sm: 0.75rem;
/* Spacing (px) */
--space-4: 4px;
--space-5: 5px;
--space-6: 6px;
--space-8: 8px;
--space-10: 10px;
--space-11: 11px;
--space-12: 12px;
--space-16: 16px;
--space-18: 18px;
--space-20: 20px;
--space-22: 22px;
--space-24: 24px;
--space-26: 26px;
--space-32: 32px;
--space-40: 40px;
--space-50: 50px;
--space-52: 52px;
--space-70: 70px;
--space-80: 80px;
--space-142: 142px;
/* Radius */
--radius-sm: 10px;
--radius-md: 24px;
--radius-lg: 32px;
--radius-xlg: 65px;
--radius-pill: 214px;
--radius-full: 50%;
--radius-full-abs: 100%;
/* Shadows */
--shadow-md: rgba(0,0,0,0.2) 0px 0px 30px 0px;
--shadow-lg: rgba(0,0,0,0.05) 0px 4px 30px 5px;
}8. AI Coding Assistant Prompt
# Synology Design System Specification
You are a Synology design expert. Build UIs matching their visual language exactly.
## Brand Context
Synology designs for enterprise reliability: clean layouts, minimal decoration, cool professional blues with neutral greys. The aesthetic is purpose-built for system administration and infrastructure tools—clarity over flash.
## Color Palette
- Primary Blue: #0050bf — Main CTAs, primary buttons
- Accent Blue: #0067e6 — Links, focus outlines
- White: #ffffff — Backgrounds, text on dark
- Grey Dark: #545454 — Secondary text, icons
- Grey Darker: #303030 — Primary dark text
- Grey Mid: #666666 — Less prominent text
- Black: #000000 — Brand marks, strong borders
- Grey Tertiary: #757575 — Placeholder text
- Neutral Very Dark: #0a0a0a — Hover backgrounds
- Blue Light Alpha: #8dc8ff — Hover/focus highlight
- Blue Mid Alpha: #5cb0ff — Hover/focus borders
- Blue Dark Alpha1: #0053ba — Hover backgrounds
- Blue Dark Alpha2: #0054bb — Hover backgrounds
- Blue Dark Alpha3: #0053b9 — Hover backgrounds
- Blue Dark Alpha4: #0059c6 — Hover backgrounds
## Typography
Fonts:
- Primary: "Inter", "Open Sans", Arial, Helvetica, Verdana
- Secondary/system: -apple-system, system-ui, "Segoe UI", Roboto
Type scale:
| Level | Font | Size | Weight | Line Height | Use For |
|-------|------|------|--------|-------------|---------|
| H1 XL | Inter | 52px | 600 | 1.23 | Page titles |
| H1 LG | Inter | 26px | 600 | 1.54 | Major section headings |
| H1 MD | Inter | 22px | 400/600 | 1.45 | Inline headings |
| Button LG | Inter | 18px | 400 | 1.56 | Large buttons |
| Button MD | System | 16px | 400 | 1.50 | Medium buttons |
| Body LG | Inter | 15px | 400 | 1.87 | Paragraph |
| Link LG | Inter | 15px | 400 | 1.60 | Navigation links |
| Caption MD | Inter | 14px | 400 | 1.57 | Labels |
| Caption SM | Inter | 12px | 400/600 | 1.33–2.33 | Small labels |
## Spacing & Grid
Base spacing: 8px (with 4px micro increments)
Scale: 4, 5, 6, 8, 10, 11, 12, 16, 18, 20, 22, 24, 26, 32, 40, 50, 52, 70, 80, 142px
Use for: button padding, card gutters, section spacing.
## Border Radius
- sm: 10px — inputs, small cards
- md: 24px — buttons
- lg: 32px — larger fieldsets
- xl: 65px — specific containers
- pill: 214px — large capsule buttons
- full: 50% — circular controls, avatars
- full-abs: 100% — full element round
## Shadows & Depth
Minimal:
- md: rgba(0,0,0,0.2) 0px 0px 30px 0px
- lg: rgba(0,0,0,0.05) 0px 4px 30px 5px
## Component Specifications
### Primary Button
Default:
```css
background-color: #0050bf;
color: #ffffff;
padding: 8px 32px;
border-radius: 24px;
border: none;
font-weight: 500;
font-size: 14px;
```
Hover:
```css
background-color: #0067e6;
opacity: 0.8;
```
Focus:
```css
outline: 3px solid rgba(92,176,255,0.7);
```
Disabled:
```css
opacity: 0.5;
cursor: not-allowed;
```
### Secondary Button
Default:
```css
background-color: #ffffff;
color: #000000;
padding: 8px 32px;
border: 1px solid #000000;
border-radius: 24px;
font-size: 14px;
font-weight: 500;
```
Hover:
```css
background-color: #107bff;
opacity: 0.8;
color: #0078ff;
```
### Navigation Links
Style 1: dark grey underline; hover removes underline.
Style 2: blue no underline; hover darkens.
Style 3: grey underline; hover darkens and removes underline.
### Input Fields
Default:
```css
border: 1px solid #e6e6e6;
border-radius: 10px;
padding: 8px 32px 8px 16px;
background-color: #ffffff;
color: #2e3742;
```
Focus:
```css
outline: 3px solid rgba(92,176,255,0.7);
```
## Layout & Responsive Rules
Breakpoints at: 300, 480, 768, 1024, 1440, 1920, up to 2500px.
Mobile padding: 16px. Desktop: 32px sections.
## Interaction Rules
- Transition: background, border, opacity 150ms ease
- Focus indicators: 3px solid blue alpha
- Hover states must change background or text color—not both at once
- Disabled: opacity 0.5 and remove hover/focus styles
## DO List
- Use only approved hex colors
- Maintain 8px grid, use multiples
- Respect border-radius map—consistent corner style
- Keep shadows subtle
- Use Inter for all headings and UI text
## DON'T List
- Don't invent accent colors
- Don't mix 10px corners with pills in same component
- Don't add heavy shadows
- Don't change font sizes outside scale
## Code Examples
Primary Button:
```css
.btn-primary {
background: #0050bf;
color: #ffffff;
padding: 8px 32px;
border-radius: 24px;
border: none;
font-weight: 500;
font-size: 14px;
transition: all 150ms ease;
}
.btn-primary:hover { background: #0067e6; opacity: 0.8; }
.btn-primary:focus { outline: 3px solid rgba(92,176,255,0.7); }
```
Secondary Button:
```css
.btn-secondary {
background: #ffffff;
color: #000000;
padding: 8px 32px;
border-radius: 24px;
border: 1px solid #000000;
font-weight: 500;
font-size: 14px;
}
.btn-secondary:hover { background: #107bff; opacity: 0.8; }
```
Input:
```css
.input {
border: 1px solid #e6e6e6;
border-radius: 10px;
padding: 8px 16px;
background: #ffffff;
font-size: 14px;
}
.input:focus { outline: 3px solid rgba(92,176,255,0.7); }
```9. Summary
TL;DR Synology’s design system is a disciplined, enterprise‑focused UI: deep blues, restrained neutrals, minimal shadows, precise spacing. Built to disappear so the tools shine.
Brand Keywords:
- enterprise‑minimalist
- tech‑trustworthy
- grid‑consistent
- precision‑UI